Collection: 90EAST

90EAST is a local BMX group in Boston, USA. It was founded by the legendary East Coast rider Lino Gonzalez . Its players are mainly composed of active street riders in the New England area! The brand style combines street elements such as hip-hop music, DJ, graffiti and skateboarding, etc. Whenever a new video work is released, it always causes a sensation among street players all over the world! It is a very representative brand among street groups on the East Coast of the United States!

90EAST is a BMX brand/crew originated from Boston, MA. It was founded by East Coast street legend Lino Gonzalez , the crew is consist of talented street rider from New England area. With the street culture like hip hop music, DJ, graffiti and skteboarding, the video that 90East put out has always made a splash to the bmx street culture around the world. Is one of the most iconic brand from East Coast US.